On the surface, it sounds like a fictitious planet from a Marvel comic or something that Superman could have possibly been allergic to. But zeolite is as real as hydrogen or oxygen, and perhaps as important. At least that’s the position of Fortify+, and it’s a position backed by chemists and dermatologists.
Zeolite is a volcanic mineral known for its unique filtering properties. Absorbent on a molecular level, it has a unique array of honeycomb-like cages that attract pollutants by ion exchange. This accounts for its strong antimicrobial properties, which have been clinically proven to slow and reduce the growth of microorganisms and bacteria for extended periods of time.
All this makes zeolite a great choice as a component for skincare solutions. And it’s a real game-changer too. Unlike alcohol - a main ingredient in most traditional skincare products – zeolite is gentle on the skin and doesn’t cause irritation. And it still manages to cleanse and protect the skin as effectively – if not more so – than alcohol.
With extensive insight into the benefits of zeolite and how that could be applied to skincare, Fortify+ set out to create a skincare line that would address the evolving needs of our new normal.
Modern lifestyle challenges require modern solutions and skincare is no different. Now more than ever, there is a need for skincare products that provide an extra layer of protection while cleansing the skin without drying it out.
Fortify has answered the call with a skincare line that harnesses the power of zeolite to fight threats from germs, bacteria, and microorganisms in the environment. But the products don’t just stop there. They also nourish and hydrate skin, thanks to additional ingredients like hyaluronic acid, known for its ability to moisturize, improve skin tone, and reduce the appearance of dark spots, and aloe vera, with its universally celebrated skin-soothing properties.
Bacteria-fighting skincare is not just a buzz phrase. It’s a necessity as airborne pathogens continue to change the way we work and play. The face is where many illnesses and viruses enter the body, but it’s also very delicate, so it’s definitely not a place where abrasive antibacterial ingredients such as alcohol should be used.
Thankfully, the solutions from Fortify+ will provide much-needed protection and relief without throwing off the skin’s balance. And since all products are natural, non-toxic, and vegan, they’re perfect for all skin types. Which is good news for anyone looking for that added layer of protection from their skincare solution, thanks to the power of zeolite.