What is germ-fighting skincare? And why is this the next big thing in Beauty?
Over the years, the beauty industry has seen a number of buzzwords. Clean beauty. Natural skincare. Vegan-friendly. Eco-friendly. And how could we forget the old faithful “organic”? With the recent world health crisis (ahem COVID-19), it seems consumers' beauty regimes have changed focus. There’s now a demand for regular beauty products with antimicrobial properties.
And so a new buzzword was born: Germ-fighting skincare.
Germs are easily transferred to your face and this is where viruses and pathogens are contracted into the body - through the eyes, nose and mouth.
Germs are everywhere. On your phones, laptops, purses, cutting boards, and a number of other surfaces you touch every day. Each time someone coughs or sneezes, they are adding even more germs to the air. It takes nothing for your face to come in contact with these microorganisms as you go about your day. While it’s impossible to completely avoid germs, there are things you can do to reduce your exposure.
Germs entering the body can directly lead to illnesses.
There are many different types of germs out there, including bacteria and viruses. Too much exposure to these can eventually lead to illness in humans, which is why some amount of germ-fighting is needed. One of the easiest ways to prevent illnesses from germs is by keeping your face clean.
But how do you protect this delicate area from germs without harsh antibacterial products?
Fortify+ Germ-Fighting Skincare
There are some new beauty products that have emerged on the market, claiming to have germ-fighting properties. But most are alcohol-based and can harm and dry your skin.
Fortify+ has built an entire skin care line based on one well-known germ-fighting ingredient: Zeolite. This natural mineral is very gentle on the skin and has been proven to fight germs by slowing down the growth of microorganisms.
This makes it the ideal ingredient for your facial beauty products, because it combats bacteria and germs without the negative effects of most other antibacterial ingredients like alcohol..
Fortify+ Germ-Fighting Skin Care Line
Remove germs and grime and leave your skin soft and moisturized. This cleanser helps to protect, purify and replenish your skin.
Infused with quality skincare ingredients like Zeolite, Hyaluronic Acid and Aloe Vera, these sheet masks are great for keeping you germ-free and moisturized.
Achieve a more youthful appearance and the added benefit of germ protection with zeolite. This serum is chock full of moisturizing ingredients to revive your skin.
It’s not just the lines and wrinkles you want to remove from your face… though that’s a pretty great start. This moisturizer helps do just that, all while fighting the germs on your face.