Fortify in the News

  • September 12, 2025 From the Aisle to Your Routine: How Fortify Made It Onto BuzzFeed's "Best Skincare" List
    From the Aisle to Your Routine: How Fortify Made It Onto BuzzFeed's "Best Skincare" List

    BuzzFeed just dropped a list of the best skincare products you can find at Walmart—and we’re on it.

    They loved our under-eye patches for their great coverage and incredible results. And at just $4.97, it’s proof that you don't need a high price tag to get fantastic skin.

    Ready to see what all the buzz is about?

  • September 02, 2025 The Expert's Eye Cream Guide
    The Expert's Eye Cream Guide

    What truly makes an eye cream effective? We reveal the key ingredients and the secret to a youthful, radiant look.

  • November 30, 2021 COSMOPOLITAN: "How to be a person who *doesn't* have a skin crisis when traveling"
    COSMOPOLITAN: "How to be a person who *doesn't* have a skin crisis when traveling"
    What To Pack To Prevent (or fix) A Skin Freak-Out:
    "It’s basically a sanitizing spray for your face and a must-use before you get on a plane or any other form of public transit. An ingredient called zeolite stops patho- gens and bacteria—like E. coli and P. acnes—from multiplying on your skin."
  • July 04, 2021 The best natural skincare tips
    The best natural skincare tips

    “Love the skin you’re in!”

    “Beauty is not skin deep!”

    You’re all for self-love and embracing who you truly are. You believe that confidence is key for a successful life. And you are a huge advocate of being comfortable in your own body.

    If only your skin was a little bit smoother… or finally free from those acne scars. Maybe, just maybe you could find a way to lose those dark circles around your eyes, and then you’ll love your skin.

    The fact is, we all want beautiful skin. And that’s perfectly normal. Here are some natural tips to help you achieve your best skin ever.

     1. Beauty sleep

    Have you ever looked in the mirror after a particularly restless night? Your skin needs to rest just as much as you do. A lack of sleep can lead to issues like puffy eyes, dark under-eye circles, drooping eyelids and wrinkles. This is caused by cortisol, the stress hormone in our bodies. The more we sleep, the lower the levels of cortisol in our bodies. According to experts, we should aim for 7 to 8 hours of sleep nightly.

    2. Sweat it out

    Here’s that extra boost of motivation you need to start working out: Regular exercise helps to nourish your skin. When you are active, blood flow throughout your body increases, which carries oxygen and nutrients to your cells, including your skin. The increased blood flow also carries free radicals away from your skin, essentially cleaning your skin from the inside out.

    3. Protect your skin from the sun

    The UV rays from the sun can wreak havoc on your skin if you’re not careful. As a result, wearing sunscreen outdoors is vitally important. But don’t just stop there. Opt to walk in the shade when outdoors. Sure your sunscreen helps, but remember it will wear off throughout the day. To be safe, take refuge in the shade whenever possible.

    4. Drink up

    The water you get from food and drinks moisturizes your skin, keeping your skin firm, smooth and healthy. However, your body feeds higher priority organs first. So if you’re dehydrated, all the water goes to your internal organs first, leaving your skin parched. So be sure you’re getting enough fluids to feed your vital organs as well as your skin. Once you’re dehydrated, your skin will tell you.

    5. Fret not

    You have probably heard of ‘cortisol’ at some point in your life. It’s a well-known enemy in the skincare world and beyond. Cortisol is the stress hormone found in our bodies. The more you stress, the more of it your body produces. This can disrupt collagen production which then leads to wrinkles and dry skin. Sleep more, get a massage, workout - do whatever you need to do to keep your stress levels down. Your skin will thank you for it.

    The products you use also play a big part in the health of your skin. So it’s important to ensure you’re choosing products with skin-loving ingredients, like the Fortify+ germ-fighting skin care line. Ultimately though, achieving beautiful skin goes deeper than just using the best products. Health is beauty, after all. So drink up, sleep tight and get active daily to achieve gorgeous skin.